Reviews

Reviews


The internet is rife with fake reviews. Will AI make it worse?

The emergence of generative artificial intelligence tools that allow people to efficiently produce novel and detailed online reviews with almost no work has put merchants, service providers and consumers in uncharted territory, watchdog groups and researchers say. Phony reviews have long plagued many popular consumer websites, such as Amazon and Yelp. They are typically traded […]

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FTC’s rule banning fake online reviews goes into effect

The Federal Trade Commission issued the rule in August banning the sale or purchase of online reviews. The rule, which went into effect Monday, allows the agency to seek civil penalties against those who knowingly violate it. “Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away […]

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